Searching for the SEO tools that match our needs can sometimes be quite a frustrating task, when you think that you have found a tool that seems to be made for you, you discover that there is another that works much better and that is also, or cheaper or it is easier to use, or worse, in some blog it is shown that the data it provides is not entirely reliable.
After a while using different tools I have come to two conclusions:
- All the information these tools offer us can be found on our own, but the simple fact that a tool reduces a process by 10% is already worth it.
- All good tools offer more or less the same information only with small differences and painted in another color, in the end it is a matter of taste.
Next I leave you a complete list of tools that fulfill the necessary functions in the day to day of an SEO:
- Backlink analysis
- On-site analysis
- Keyword analysis
- Keyword ranking
- Link Building
- Plug-ins for the browser
- MOZ (for a fee, from $ 99 per month)
It allows you to create different campaigns in which you can analyze the search engine ranking , analysis of competing links, on-site analysis of your website, relevance analysis on social networks and link your Google Analytics account to make comparisons of traffic with your different keywords.
- Raventools (paid, from $ 99 per month)
Keyword ranking analysis, monitoring the relevance in social networks, on-site analysis, PPC campaign monitoring, competition analysis and creation of personalized reports.
- WebCeo (paid, from $ 49 per month)
It has two versions: online and to download to your computer. Allows you to track the ranking of keywords, on-site analysis (where it includes the detection of broken links and number of keywords on your pages) and keyword search.
- Colibri (for a fee, from $ 15 a month)
Very visual and intuitive. This tool allows analysis of keyword ranking, reports of links to your website, analysis of the competition, search for keywords according to their traffic and difficulty and link your Google Analytics account to make traffic comparisons with your different keywords.
- WebSEO (paid, the first month $ 29, the next $ 79 a month)
Perhaps the one that offers the most services: Keyword ranking analysis, analysis of links to your website, keyword search according to traffic and difficulty, duplicate content search, analysis of URLs, HTML and indexed pages; and analysis of the competition (positioning, links and relevance)
- Google Webmaster Tools (free)
This is a must, in addition to being free it offers a lot of very valuable information and that other tools cannot offer is a “direct connection” with Google: analysis of the ranking of keywords, configuration of the domain (preferred domain, blocking of URLs and change of address), study of domain health (crawling errors, crawling statistics and indexing status), on-site analysis, analysis of links (internal and external) and listing of search terms on Google.
- Link-Assitant (free)
This tool must be downloaded to your computer. It allows you to analyze the keyword ranking, study the competition and analyze the SEO on-site of your website. In its free version you can access all the functions but you cannot save the campaigns.
- SEMrush (paid, $ 69.95 per month)
It allows you to analyze the ranking of keywords, analyze the SEM campaigns of your competitors, search and analyze keyword possibilities and make personalized reports.
- Traffic Travis (paid, $ 44 per month)
It has two versions: paid and free (both to download to your computer), the difference is that in the free one the number of results is limited (very limited). Very visual and easy to use, it allows you to do an on-site analysis of your website, see the state of the links to your website, analyze the competition and monitor keyword rankings.
- Positionly (paid, from € 19 per month)
Positionly is a simple search results monitoring tool, with competition search and integration with external addons.
- Serpstat (paid, from $ 69 per month)
It allows to analyze the competition, rank positions, see the backlinks, do technical analysis of the web page, group the keywords in a cluster and perform text analytics.
One of the options that this tool has is the “Checklist”, where you can work on projects using the standard list or create your own list. Very useful to monitor the process of how the tasks are carried out in your project.
- Majestic SEO (paid, $ 39.99 per month)
Simple and complete, in addition to offering a complete list of links to the URL, it gives you the anchor text, the date it was detected and the value of the page that has the link (Pagerank and Alexa). It has two types of information: link history and last detected links.
- Open Site Explorer (paid, from $ 99 per month)
My favorite. Very easy to use and very visual. It allows to see the state of the links ( nofollow , with 301 redirection, etc), the anchor text and the origin; But in addition to this, it also provides data on the page you are looking for (domain authority, page authority and relevance in social networks) and a comparison of up to 5 different pages.
- Ahrefs (for a fee, from $ 79 per month)
It allows what all but with very interesting additions: link history, facilitates the day in which the links have been created and / or removed; in addition to a small on-site analysis. In its free version, it allows 15 queries / day per user.
- Google Analytics (free)
What more can be said about this tool, if you have a website you have to have it installed. This tool gives you endless data: traffic, traffic origin, conversions, landing pages and etc. infinite. Must usage.
- Google Pagespeed (free)
Very useful, it offers a complete list of possible improvements to improve the speed of your page , grouped according to their importance.
- Xenu (free)
It serves to find broken links to your website and within it, with a horrible design, I repeat HORRIBLE , this tool is simple but it works very well.
- WooRank (paid, from € 36 per month)
It is a tool focused on giving you SEO feedback on your website; Although it has information on backlinks, visits, traffic and competition, its biggest difference from the competition is that it gives you feedback regarding the marketing plan of your website.
- Screaming Frog (free)
A very complete tool to download to your computer. It offers a huge amount of on-site data: broken links, duplicate content, external links, anchor text of the links, number of H1, H2 tags, etc; image information, indexing errors (404, 500, etc.), meta-tag status, file size, status of title, description and keywords tags and analysis of the robots.txt file . It also has a tool to easily create robots.txt file .
- Microsoft IIS SEO toolkit (free)
It offers possible improvements to improve the loading speed of your page, grouped according to their importance.
- Pingdom (free)
It tests the loading speed of a given page, the good thing about this online tool is that it shows a graph with the loading speed of each of the elements on the page.
- SEO Browser (free)
This tool shows you the web page according to how a Google robot would see it, that is, only text.
- BrowSEO (free)
Allows you to view a page by removing all stylesheets from it. It also allows you to highlight internal, external and nofollow links .
- Copyscape (free)
It is used to detect duplicate content of a page in the rest of the web, very useful for blogs.
- Server Density (paid, from $ 99 per month)
This program alerts you via SMS or e-mail when your server is saturated or when it reaches a number of visits that you specify.
- Domain Age Tool (free)
It shows you the age of the domains that you indicate.
- Quicksprout (free)
It is a tool that at a glance gives you an analysis of your website: loading time, display, code errors. There are many points that it does not cover, and elements that can appear as errors without being so, but in general it can be a good point of contact with a new website.
- Ubbersuggest (free)
You choose a language, enter a word and this tool provides you with hundreds of variants for that word.
- Google Keyword Planner (free)
This tool offers you hundreds of ideas for a given word, as well as the competition for them and the number of monthly local and global searches.
- Wordtracker (paid, from $ 69 per month)
Entering a word gives you a list of related words and words directly related to it, as well as the number of searches and competition.
- Concentrate (paid, from $ 39 a month)
This tool is intended to improve SEO traffic through Long-Tail terms. Analyze traffic and keyword competition with the same pattern (eg cheap restaurants in [city]), show the relationship between different keywords, suggest hundreds of variations for the same keyword and create filters to find out how users search through of keywords or sequences of keywords.
- Google Trends (free)
It shows and makes estimates of the search trends of a word and its variations, it also allows comparisons between different words.
- Google Correlate (free)
Entering a keyword shows you which are the variations of that word that are most related to it, as well as a historical line that compares the relationship of that word and the most related to it.
Before starting with the listing, say that most suites already have a tool of this type incorporated, so there are not many that are exclusive for this purpose.
- Authority Labs (paid, from $ 49 per month)
Perhaps it is the best tool that is (almost) exclusive for keyword rankings. It allows to divide the keywords by campaigns to make comparisons between them, so that you can know which one has the best performance.
- Google (free)
That’s right, the easiest way to know the position of a word is to search for it yourself is Google, of course when you have hundreds of keywords this becomes a bit desperate.
- MOZ Rank tracker (paid, from $ 99 per month)
This tool allows us to know the position of a given website for one or more specific searches. We can choose between the three main search engines (Google, Bing and Yahoo!) and among an infinity of countries.
- SEObook Rank Checker (free)
It is a plugin for Firefox, it allows the tracking of the keywords that we enter for the domains that we indicate.
- Whitespark (for a fee, from $ 16 per month)
Google is increasingly signaling the importance of mentions locally . This tool allows you to find mentions, both yours and your competitors, in a very simple and fast way. You can search for mentions by keywords, address or by phone.
- Talk Walker Alerts (free)
The perfect substitute for Google Alerts. You can create alerts that alert you to important things every day ; You can duplicate those same alerts to notify you, important or not, once a week.
- Link Detective (free)
This tool dramatically facilitates the way in which a link profile is analyzed, uploading a CSV file (if you have Open Site Explorer you can upload your competitors’) it creates a very visual «report» in which it divides the links by type : broken links, images, banners, text, etc.
- Outdated Content Finder (free)
This online tool helps you find outdated content. Its only function is to search for the keyword that you specify among the dates that interest you. You could do it on Google but it’s easier this way 🙂
- Image Raider (free)
This reverse image search tool informs us when an own image is published on external websites. Ideal for monitoring own images, infographics and graphic resources, verifying if they link us and based on it generating relationships or requesting a link.
- Buzzstream (paid, from $ 29 per month)
It is a CRM for link building and detection and contact of influencers. Basically, it tries to simplify and make easier all the contact and relationship that link building entails.
- Rapportive (free)
Rapportive is a tool that links the email accounts of your contacts with their profiles on Twitter, Facebook, Linkedin and Skype, along with some additional relevant data. In short, it gives you more information about who she is, what she thinks and where the people you write to are when you do link building, and this is a huge plus.
- Boomerang (free)
When you dedicate yourself to link building, it is normal to send emails on weekends or at odd hours. Boomerang allows your emails to be sent on the date and time that you set so that you look like a normal person.
- Google Snippet Preview (free)
An easy way to see what a Google result would look like based on a title, URL, and description. Useful to explain these fields to a layman in SEO, or to visually check new titles and descriptions.
- Screenfly (free)
This tool allows you to quickly check how your website looks on different devices (computers, tablets, mobiles and televisions) with different resolutions.
- Screenqueri (free)
Shows the appearance of a web page for the different screen sizes of tablets, mobiles and computers. Very useful to check a responsive design .
- Wayback Machine (free)
Lets see what web pages were like over time. You enter a URL and it immediately shows you a calendar with the different past versions of that website (seeing what Google was like in 1999 is quite curious)
- Sitemap Generator (free)
Sitemap generator, easy to use and with many very useful functions such as ignoring URL parameters or the types of files that you indicate.
- XMl Sitemaps Generator (free)
Another Sitemaps generator, easier to use and without the possibility of excluding URLs or files. Limited to 500 pages, so if your website has more pages, opt for the previous one.
- Alexa (free)
Check the Alexa Ranking, the number of links, the most used search terms and the demographic data of the visits.
- Klout (free)
Linking the accounts you have on social networks (mainly Facebook and Twitter) measures the influence you have.
- IE Tester (free)
Lets you check how a web page looks in different versions of Internet Explorer.
- Browsera (free)
- Browser Stack (paid)
Shows what a web page looks like in different types of browsers and operating systems.
- What is Hosted on that IP (free)
With this small tool you can know which domains are hosted in an IP range.